Arrival of a Phenomenon!!

The new Tata small car which was launched recently has caused a furore among the usually hustling & bustling community of Indians. However one aspect to be recorded is the phenomenon that the product has created with the marketer not saying nothing more than "I am here".
Is this another under worked marketing campaign or is it the new face of brand communication in this cluttered age. The Nano seems to be creating a space of its own without much of its Tata marquee and lineage in tow. The global market is purely seeing it as an INDIAN effort to bring about world class products at its typical low cost segment catering to large masses.
Well it is worth the wait to see how this unique but mind blowing product is marketed and its brand identity etched in this highly competitive market place.